I’ve read this article several times over the last few months. Twice the day it was released.
I often ask myself some of these same questions. As a photography business owner, I have been able to produce reasonable answers as to why I offer low(er) rates on some services. But only based on demographics. Otherwise, I am teetering on the edge of underselling too.
If you are a “weekend warrior” read this article carefully. Not only is what you’re doing limiting the entire industry, it’s setting certain limitations for your future as a professional.
“There’s no do-over on a wedding. It takes a decent budget to get a decent result. Good reliable gear with backups cost money. Training cost money. Quality wedding prints, albums, books and gallery wraps cost money. If you sell a bride a cheapo wedding album that falls apart because you couldn’t make enough profit doing the cheapo wedding shoot, how does that serve the client?” ~Scott Bourne